The main elements of corporate identity. Logotype design. Brandbook

A logo and a slogan are the first and the most important elements of corporate identity

A brandbook is a manual of corporate identity

A business card and a letterhead is a corporate mini-presentation

A corporate folder is a convenient accessory

A logo and a slogan are the first and the most important elements of corporate identity.

A logotype is the first thing that attracts potential customer and business partners. A small sign and a short text can tell a lot about the directions and scale of the business activity, actually much more than any detailed advertising leaflet. 

Design of an interesting and exclusive logo is one of the first and most important steps in business development. A logo is a center of corporate identity. It is present everywhere: starting with business cards and finishing with business gifts.

No doubt that the logo's efficiency should be first of all oriented at the customer. That's why to attract them and make them interested it is necessary to make the logo's design exclusive and think over each detail (color, font, etc.). The clearer is the logo's design, the more precise will be the slogan and the corporate idea in the future.

A slogan is a motto and an idea of corporate identity.

An advertising slogan is a short and easy-to-remember phrase forming the idea of the advertising message. Slogan should definitely have some sense as it's quality directly influences the success of goods or a company at the market. Silly and funny slogans can only irritate customers or even scare them.

A successful slogan is:

• if possible 2 or 3 words
• laconism
• precision and clarity
• minimum philosophism
• exclusivity
• easy-to-read
• harmony

Corporate color and font is a mood of corporate identity.

Corporate colors and fonts are permanent colors following the company everywhere. They are used on a corporate website, on official documents, such as envelopes, business cards, folders, etc.

Every corporate color should be associated with a certain idea. That's why the corporate color use is a way of managing customers' emotions. They have positive feeling, assurance of high quality goods or services and there appears a desire of purchasing this goods or services.

A brandbook is a manual of corporate identity.

A brandbook is a reference material containing information about the corporate identity and its use. It clearly describes what one should and shouldn't do to save the positive image of the trade mark.

Every respectable company needs a brandbook to make its staff users of the corporate identity follow its rules. Here you can find more information on  what is a brandbook and what key chapters it contains. 

A business card is a corporate mini-presentation.

A business card contains important information of a person or a company (first and last names, address, telephone number, company name, position, etc.) It is usually a rectangualr and is made of a hard paper.

Business card types:

• personal
• business
• corporate

Here you can find more information on  business card types, business card history and business card production.

A letterhead is a documentary support of corporate identity.

A letterhead is a paper with printed corporate details. It is one of the most popular and resultative advertising materials. 

THanks to a letterhead your company will not only be noticed, but it will also help to find your papers among a big pile of other documents on the table. If you want to find  more information about the corporate letterhead  click the following link.

A corporate folder is a convenient accessory.

A folder is an office accessory, the main purpose of which is keeping some documents, using it at seminars and other meetings, advertising, etc.

Folder types:

• business folders
• personal folders
• conference folders
• restaurant folders

If you wish to order corporate identity or logo design, slogan or brandbook development, business cards or folders production contact our managers and they will process your order and answer all your questions!