Brandbook development. Corporate identity

A brandbook in simple phrase is a manual or a code of brand behavior, it is the main book of the company. A brandbook is a manual of trade mark promotion for brand managers, advertisers and PR-staff.

A brand book always inlcudes:

• general brand description (brand values, target audience, brand concept)
• logobook (logotype, corporate identity, color solutions, fonts, logo manual)
• corporate documentation (letterheads, business cards, envelopes, folders)
• business gifts (notepads, plastic bags, calendars, pens)
• advertising printing (booklets, leaflets, posters)
• outdoor advertising (signboards, stands, booths)
• mass media advertising (samples of admissible and inadmissible ads)
• office interior (interior, uniform)

Here you can look through the approximate contents of a brandbook or the list of its elements.

The contents of a brandbook is defined individually. Sometimes depending on the customer's needs and wishes some points may miss.

A brandbook describes not only the trade mark itself, but also its philosophy, its values, perculiarities and use regulations. This chapter is very important for brand managers, marketing specialists, advertisers and PR-staff.

This document is usually created for corporate use inside the company and for marketing actions developers. It usually describes positive qualities of the product, its name, trade mark design requirements, copyright and use regulations. Brandbook is often a business secret.

A logobook (also named a guideline) is a collection of admissible and inadmissible logo images, corporate identity design and color solutions, as well as the regulations of the corporate documentation, marketing materials, corporate interior, vehicles and uniforms.

Here you can order your brandbook!